Toyota leads in customer loyalty

"badgolferman" <REMOVETHISbadgolferman@> wrote in message
news:xn0fenpk82xin8000@news.readfreenews.net...
> Toyota Motor (TM) may be experiencing its share of quality slips and
> bad press about not being as "green" as its reputation suggests, but
> Toyota customers have been re-upping with the Japanese automaker at a
> rate that makes rivals envious.
>
> It was the second straight year that Toyota led all automakers in a
> study conducted by J.D. Power & Associates. Sixty-five percent of
> Toyota's buyers last year traded a Toyota for a new one. Toyota's
> luxury nameplate, Lexus, finished second, with 63%, followed by Honda
> Motor (HMC), at 62.8%.

When I buy a new car, I rarely trade a car/truck back to the dealer. My
Father never traded cars back in. Neither of my Sisters have a traded a car
back to the dealer. I wonder how they account for people like us in their
survey? It is my experience I get a better deal by selling the old car
myself. I also noticed that Scion had one of the worst retention rates
(30.9%). Don't you suppose this might be becasue Scion owners bought
Toyotas? I wonder how they account for Ford owners that buy Mercuries or
Lincolns?

Ed

"C. E. White" <cewhite3@> wrote in message
news:13lj2re8llob1e2@corp..com...
>
> "badgolferman" <REMOVETHISbadgolferman@> wrote in message
> news:xn0fenpk82xin8000@news.readfreenews.net...
>> Toyota Motor (TM) may be experiencing its share of quality slips and
>> bad press about not being as "green" as its reputation suggests, but
>> Toyota customers have been re-upping with the Japanese automaker at a
>> rate that makes rivals envious.
>>
>> It was the second straight year that Toyota led all automakers in a
>> study conducted by J.D. Power & Associates. Sixty-five percent of
>> Toyota's buyers last year traded a Toyota for a new one. Toyota's
>> luxury nameplate, Lexus, finished second, with 63%, followed by Honda
>> Motor (HMC), at 62.8%.
>
> When I buy a new car, I rarely trade a car/truck back to the dealer. My
> Father never traded cars back in. Neither of my Sisters have a traded a
> car back to the dealer. I wonder how they account for people like us in
> their survey? It is my experience I get a better deal by selling the old
> car myself. I also noticed that Scion had one of the worst retention rates
> (30.9%). Don't you suppose this might be becasue Scion owners bought
> Toyotas? I wonder how they account for Ford owners that buy Mercuries or
> Lincolns?
>
> Ed

As well as I can recall, I've never traded in a car to a dealer - I've owned
20 0r 25, and always sell them off privately. I don't mind too much getting
screwed, but I just don't want to be screwed by a car dealer, who will never
give you more than wholesale, minus restoration.

Lexus is Toyota's cash cow. The RX300 was based on the Camry chassis,
like the RX400, ES300 and Highlander . I personally don't think the
underlying technology is worth the extra cost unless people want a
dolled-up Camry XLE then I send them to the ES. However, Lexus is a
marketing success -- they just doll it up and sell at high prices is
really amazing. But of course the Japanese consumers don't buy it,
they just go for BMWs.

On Dec 8, 2:02 pm, "tww1491" <twau...@cox.net> wrote:
> I have limited experience with Toyota -- a Corolla SR5 in the mid 70s (from
> new pulled badly to the left and Toyota could or would not fix it), a Previa
> (rock solid) years ago, and more recently a Lexus RX 300. I have had a far
> better experience with Honda over the years to include their motorcycles.
> The Lexus was expensive to buy and own mistake and we traded on a Pilot.
> Lexus service is not better than my local Honda dealer -- in fact not even
> as good locally, which makes the difference. Every time I went into the
> Lexus dealer I was gouged -- $150.00 for an oil change and tire rotation
> with an inspection for example. Honda does it for about half the price.