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Thread: Master thesis

  1. #1
    Elo
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    Default Master thesis

    Hi everybody,
    my name is Elona and I study in Copenhagen Business School. Now I am
    writing my thesis that is about, Carlsberg in Croatia. I would like
    to
    know as many as possible opinions about your image of Carlsberg.
    And when it comes to your loyalty as customers are you more keen to
    drink your own national beers or it doesn't matter.

    Thank you very much in advance for your collaboration!


  2. #2
    jesskidden
    Guest jesskidden's Avatar

    Default Master thesis

    >
    >
    > I live on the Right Coast of the USA >snip<
    > In the States, you are more likely to find local beers and regional
    > beers rather than national beers.


    Whaaa? I'm assuming by "right coast" (which, do me, in non-specific and
    would be based on which direction my head is pointing to as I lie on the
    ground <g>) you mean the East Coast but what year are you posting from-
    1948?

    The national brewers control over 75% of the market in the US (throw in
    the macro imports, and it's closing in on 95%) and their beers are
    everywhere. While there are a few regions with very strong local
    brewing scenes, they are few and far between and one can still find Bud,
    Miller and Coors in them without much trouble.

  3. #3
    Blue
    Guest Blue's Avatar

    Default Master thesis

    On Jan 2, 12:06*pm, Elo <elo...@**********> wrote:
    > Hi everybody,
    > my name is Elona and I study in Copenhagen Business School. Now I am
    > writing my thesis that is about, Carlsberg in Croatia. I would like
    > to
    > know as many as possible opinions about your image of Carlsberg.
    > And when it comes to your loyalty as customers are you more keen to
    > drink your own national beers or it doesn't matter.
    >
    > Thank you very much in advance for your collaboration!


    I 've inlaid a Carlsberg bottle cap into a cedar end table, along
    with
    many others, just advertisin', I reckon. Drink Schwabenbrau! Blue

  4. #4
    d.g.s.
    Guest d.g.s.'s Avatar

    Default Master thesis

    On 1/5/2008 5:51 AM jesskidden@LYC0S.C0M ignored two million years of
    human evolution to write:

    > **** Adams wrote:
    > [...]
    >
    >> The OP is in Europe where "national beers" tend to be
    >> a strong ethnic issue.

    >
    > Oh, and it's not here? Didn't A-B do an ad campaign about being "100%
    > American Owned" after the SABMiller and MolsonCoors mergers?


    Do tell, please, just what "ethnicity" this represents.

    Don't confuse ethnicity with nationality.
    --
    dgs

  5. #5
    jesskidden
    Guest jesskidden's Avatar

    Default Master thesis

    jesskidden@LYC0S.C0M wrote:

    (Edit- forgot to mention in previous post)


    > d.g.s. wrote:
    >>

    >
    >> Don't confuse ethnicity with nationality.


    Yeah, you're right BUT (--can I use this one in this thread, since ****
    already did--) the OP didn't refer to that, only to a "national" beer:

    "> And when it comes to your loyalty as customers are you more keen to
    > drink your own national beers or it doesn't matter.

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