About Ryanair

Hello! I am currently reading for my Masters Degree in MSc Marketing. I am
required to write a dissertation to complete this degree.

The topic of my dissertation is “The low cost marketing adopted by
Ryanair. Is this approach likely to succeed among all age groups (young
groups and old groups)?"

Would you please help me to answer the following questions for the
dissertation research?


1. Can you tell me what impels you to travel by (or not by) Ryanair?
2. Do you have any comments on their services (such as on time, frequency,
response of complaints)?
3. How do you like Ryanair’s staff service?
4. What’s your comment on Ryanair’s flights and airports?
5. How do you think Ryanair’s online booking?
6. Can you tell me what your reason is for taking (or not taking) Ryanair
next time?
7. Can you tell me what your overall impression of Ryanair is?
8. Do you have any suggestions to Ryanair?



Thank you for taking the time to answer these questions!

"stephen97" <meteorite_@21cn.com> wrote in message news:<b1c833bda5007ab8f87da594141584b9@localhost.t alkabouttravelling.com>...

<Questionaire deleted>

I am a minority in holding the following view. The only good thing
about low cost airlines is that it has forced big network airlines to
bring down their fares too (and restructure in order to survive).
Unless the price difference is immense (highly subjective ofcourse), I
do not like the idea of a no-frills and no-customer service flight. I
detest it. Since airlines like British Airways have reduced their
fares for European flights and still has remained full service (free
drinks and meals/snacks in Economy) I will continue to choose airlines
like them than the likes of easyJet or RyanAir.

In the US, the low cost airline JetBlue is very different from it's
European counterparts. JetBlue provides a very high level of customer
service unknown to easyJet and RyanAir. The only thing that separates
JetBlue from a full service airline is the fact that they do not
provide any meal service even on a 5 hour flight. Other than that,
they have satellite TV on each seat and endless drinks and snacks. I
would fly them but only on flights up to 3 hours.

Riaz

Thank you for your reply! It gives a great help for my dissertation!

Best wishes!

Thanks for your concern about it! I feel shame that i only spend a little
time on this questions. In fact, i just want to do a pilot research to
find out the questions what i should ask in the interview, because my
tutor ask me to do the qualitative research -- in-depth interview. The
questios what i asked seems not relevant to much with my topic. The main
hypothesis of my dissertation is that Ryanair can not succeed in old group
custoemrs. As English is not my first language, the methodology of
in-depth interview is quite hard for me. Can you give me some suggestions
on the questions relate to my topic what i should ask in the interveiw?

ps. My literature review is service marketing: expectation and service
quality.

Thanks for your suggestion.