 More Stobart cancellations
Recliner <nigelp@clara.co_dot_uk> wrote:
> While Stobart-spotting is a popular pastime among bored families rolling
> along the motorways, I'd never previous seen it described as an "iconic
> superbrand". I suppose they got carried away with their own hype.
I saw a train of Stobart mark 3s+47 at Bounds Green the other week... it
didn't half look gaudy. The Orient Express it certainly was not.
Generalising hugely, but I wonder if the people doing the Stobart spotting
on the motorways are driving Mondeos, while those who could afford the
Stobart Pullman are driving Mercedes. In other words, a failure to
understand their target demographic. In fact, I wonder if the
Mondeo-drivers are those who'd never think of taking a train (anywhere).
<stereotype>
Possibly if they'd been beer and sandwiches outings to Butlins it might have
been more of a success.
</stereotype>
Theo |