 More Stobart cancellations
"Paul Scott" <notvalidpmscott@> wrote in message
news:8ZidnVgbTL00VeDVRVnyvgA@bt.com
> "Recliner" <nigelp@clara.co_dot_uk> wrote in message
> news:1216065054.9750.0@proxy01.news.clara.net...
>> I see that all the Stobart charters for the rest of this month have
>> been cancelled, and its Web site just says, "Our site is currently
>> unavailable. Apologies for any inconvenience."
>>
>> I'd imagine that bookings have been catastrophically low -- will
>> Stobart stay in this business? It certainly can't continue in this
>> way.
>
> A thought - perhaps they'll realise that given a choice, charter
> passengers want to travel in carriages in traditional liveries, even
> 'rail blue', but not in mobile adverts for the Stobart group?
Yes, I think they certainly overdo the Stobart branding, not just on the
carriages, but in the brochures, Web site (when it works), etc. They
don't seem to realise that strong brands in one field aren't
automatically strong in a completely different field.
But it also doesn't help that they aren't offering many interesting
routes, and are trying to run too many from Scotland. How many Scots
really want expensive days out to Lancashire? Also, being all first
class, they are further limiting the market. And with all these
cancellations, would anyone trust them to honour any booking (as John
Farrow is fast to point out)? |