 Six Flags' Shapiro: Focus on Entertainment, vs. Coasters
"Thomas Henderson" <grayzson@yahoo.deletethis.com> wrote in message
news:vXnNj.8426$DY1.7560@bignews5....
> (Headline)
> Six Flags aims to become content company like Disney
>
>
> ***He said Six Flags' previous strategy was based on its roller-coaster
> hardware, but now it would focus on building anticipation to its rides
> through stories and characters, while upgrading the attractions.***
>
>
>
> The production company's archived footage will be used to promote the park
> and entertain guests while they wait in lines for rides and food, while
> providing a vehicle for advertisers.
>
> Ad revenues and licensing deals abroad are expected to add $50 million in
> new revenue this season, he said.
>
> "We have 25 million-plus (visitors) spending up to 10 hours a day in our
> parks every summer," Shapiro said. "That's a captive audience like no
> other."
>
Yes, because putting TV screens in the queues showing video clips and
advertising is *exactly* how Disney does it....
-Rob |